Culprit Creative is a Los Angeles based agency that recently launched their own underwear brand "Culprit Underwear". It was a real pleasure composing music for this very hilarious clip starring the wonderful Paige Elkington.
For the campaign #wedrivefootball by the German Football Association and Volkswagen we created the musical backdrop.
With Voltage, Volkswagens lead creative agency, we worked on the pre-booking campaign for the ID.3 1st – VW’s first native all-electric vehicle. The campaign breaks down the barriers in people’s minds regarding e-mobility. For this we wrote "I Bet It's Now" to match the fast-cut video-clip aesthetic of the films.
This set of films introduces the first electric Volkswagen, highlighting its features and aesthetics. Our vision for the unveiling of this novelty was to create an enigmatic yet euphoric space with the music.
Deep pockets are universally known as a metaphor for wealth, yet did you know that women’s pockets are on average 48% smaller than men’s. The sustainable fashion brand Kings Of Indigo created a collection of denims to make a statement for equal pay – with equal pockets. We supported this campaign by writing a track that both upheld the importance of this subject and also stayed true to the playful nature of jeans with a dash of suspense and broad strokes of vapor wave.
For the launch of the new away kit for the football club Borussia Dortmund – the unveiling of the team's colors for games abroad – we helped Puma bring across their message: "The Pulse of Dortmund beats everywhere".
Do you remember the “bouncing balls“ ad, shot in San Francisco? With the bar set that high, we wanted to make sure we found the perfect track for the Sony Bravia OLED launch campaign. We found what we were looking for not in a back catalogue but in L.A. – recalling a track by Robot Koch and Savannah Jo Lack. This is our proud contribution to the series of ads, impressive both visually and musically.
The premium beer brand Warsteiner used Richard Strauss for its sound branding in the past. That’s quite a name to compete with! That’s why we are more than delighted to have composed the first original sound logo and brand music in the history of the Warsteiner brand.
When Nike exhibited an installation in Berlin fashion boutique Voo Store, the brand needed football-inspired sound design to include in its multi-sensory product presentation.
Smooth, catchy, retro-futuristic R&B bliss. When the fitness food brand Foodspring was looking for a song with the message of body positivity, we wrote and produced „My Body Is My Buddy“ for the campaign of the same name.
Every good road trip needs the perfect soundtrack. To help this toy car driver break free, we let go of all constraints in the studio and had fun being really loud. Our original composition for Kayak and Jung von Matt/Spree.
When an agency creates a series of films that are actually not films but GIFs, you need to level with the quirkiness of this idea musically. In this campaign, people experience the same thing over and over again in everyday situations. It’s nothing we’d like to see in real life! With our original composition, we tried to contribute to the “Groundhog Day“ mechanics of the campaign, creating something perfect for looping. Making the music was just as fun as seeing the ads shortlisted in Cannes later.
jay jay is a boutique music production and supervision team based in berlin.
we regard ourselves as musicians first and foremost.
with a strong understanding of both making records and writing music to motion picture, we specialize in highly individual tasks.
Johannes' relationship with music started as a child in the Bavarian wilderness, when his spiritual connection to Tim Heidecker surfaced in the funny recordings of his older brothers that he turned into radio shows.
To avoid the monotony of one musical style, he constantly dives into different genres, losing track of his alter egos and projects. When asked what kind of music he is into, his only criterion is that it be “warm“.
Johannes has worked as a professional composer, sound designer, music consultant and producer for multiple brands. Despite his commercial success in advertising and branding, he has continued to collaborate with artists on non-commercial projects. As part of the renowned Through My Speakers Soundsystem crew, he plays DJ gigs at venues around the world and was featured at Boiler Room.
As a Master's graduate of the Sound Studies program of the Universität der Künste Berlin, Johannes holds a skillset that also allows him to deal with advanced challenges regarding sound, both as a philosophy and as a science.
Jared’s first formal encounter with music was at the age of four, when after auditioning for an instructor at a music academy, the verdict was “unsuitable for the violin“. At six, he made a comeback on the piano. For him, there was no going back.
Growing up in St. Petersburg and Moscow, New York City and Berlin, he developed an interest in the left field of the music spectrum. Writing, composing, and performing in various music projects, he always gravitated more towards the producer's chair than the limelight. His studies in sound and music production were followed by work at one of Germany’s leading music agencies, where he learned the ropes of the business, and then began to take on his own clients.
Jared uses his broad international network of musicians to collaborate on and source the tracks that others do not have access to. He believes that all music is connected and accordingly, employs a genre-fluid approach to create music that is truly fit for purpose and project. This is valid regardless of whether he is in search of a track that already exists or working on an original composition.
In addition to the acclaimed work he has done for multi-national brands, Jared also dedicates his time to writing and producing for various artists.
jay jay GbR
Bürknerstraße 10, 12047 Berlin
contact@jayjay.berlin
